One of our clients valued our partnership so much, we conducted upwards of 45 innovation projects for them between 2012-2016
Gather and develop relevant Insights and leverage them to build new product Concepts that excite loyal and occasional users to further engage with the brand.
Project yielded hundreds of ideas, with all 6 favorites passing initial launch requirements for BASES Top 2 Box and Overall Liking scores with flying colors.
In their words
“The Bamboo Experience was especially meaningful to me because it’s all about perspective! I’m now more open to using new methods and approaches to solving problems, which is critical when looking for new product inspiration and developing Innovation strategies. And no more stale hotel conference rooms! The Bamboo Lounge is a vibrant space with passionate, high energy people that know how to get you inspired.” – Brand Innovation Team Member, Wm. Wrigley Jr. Company