Making Value Matter for Taco Bell
Taco Bell asked us to help them define what “value” means at Taco Bell to drive loyalty and stay ahead of the game in a deal-crazed economy.
Use deep Consumer and Lateral Insights as the foundation to build a powerful communication platform – “Making Value Matter.”
Through redefining “Making Value Matter,” Taco Bell was able to set the stage for different value offerings that delight consumers and drive loyalty.
In their words
“I would describe Bamboo as energetic, productive, and fun. The first big, formal Ideation project I was in was with Bamboo and I was blown away by the energy, excitement and ideas we got out of it. A decade later and they’re still my favorite.” – Vice President, Consumer Insights & Brand Planning at Yum! Brands